Sometimes customer requirements/specifications can not be covered by using standard products or their combination.
In such cases product definition leads essentially to a complete new product that have not been seen in the market/literature before.
Obviously solution (if exist) is going to be an Innovative Product.
Finding such solution requires intuition and the right blend of creativity, wide theoretical knowledge and broad practical and industry experience.
Our team have a handful of such solutions and is eager to do more.
E.g. we successfully designed and prototyped products that have been considered as not feasible in the literature (in fact – mostly as of the wrong premises, and lack of inventive ideas – not because of contradiction with the Laws of Nature).
So as long as your requirement is not contradictory to Laws of Nature and Maxwell’s equation – we are happy to consider it and help you.